STEP 1
Kickoff
Share the brand brief or tell us the goal, the audience, and the brand rules. Send your guidelines, logos, and product files. One call, thirty minutes.
Our creative team builds the concept and a script.
STEP 2
Direction
Read the concept and the script. Approve it, ask for changes, or kill it. Killing it here costs you nothing but a few days.
Write the story, the script, and the shot plan. Rewrite until you are behind it. Nothing gets built while this is open.
WHAT YOU DO
WHAT WE DO
STEP 3
The look
See the cast, the locations, the product renders, and the full storyboard. You see the film on paper before a frame of it is real.
Build every person, place, and product as a locked asset. Show you each one. Rebuild anything you do not like.
WHAT YOU DO
WHAT WE DO
STEP 4
Production
Watch shots land in a shared folder as they finish. Flag anything that feels off while it is still cheap to change.
Test every shot small first, correct it, then render the winners at full quality. Cut anything that does not earn its place.
WHAT YOU DO
WHAT WE DO
No videos are generated until you approve the look.
STEP 5
Delivery
Review the cut and send one consolidated set of notes. Then approve the master.
Edit, grade, score, and mix. Apply your notes. Hand over every format you need, ready to run.
WHAT WE DO
WHAT WE DO
Nothing is built until you approve the direction.
STAGE
WHAT YOU DO
WHAT WE DO
HOW IT WORKS
Before we touch a single tool, we study your brand. We build a written brief that locks your look, your voice, your audience, and what this film has to do for your business. We research your product until we understand it the way you do.
A FULL BREAKDOWN
Watch thirty seconds of the work first. Then see exactly how it gets made, where you sign off, and what keeps your brand safe at every step.
KICKOFF
ExpressVPN: “INVISIBLE”
Every day, people move through the internet leaving behind a trail.
Websites track behavior. Advertisers build profiles. Internet providers can see browsing activity. Public Wi-Fi networks introduce additional exposure.
Most of this happens quietly, in the background, which makes online privacy difficult to visualize.
ExpressVPN wants to turn something invisible (digital privacy) into something audiences can instantly understand and feel.
The creative opportunity is to dramatize the idea of becoming invisible online.
Brand Asethetic Brief
DIRECTION
Script and Shot Plan
We write the story, the script, and the shot plan.
You deliver brand assetts
We rewrite until you are behind it. Nothing gets built while this is open.
THE LOOK
Location, Characters, Props and Storyboard
Build every person, place, and product as a locked asset. Show you each one. Rebuild anything you do not like.
THE HIDDEN WORK
PRODUCTION
We show you this because the price of AI production only looks strange until you see the volume of work underneath it.
Script and concept
Shot design
Characters
Environments
Products and props
Video takes
Written, thrown out, and rebuilt from scratch twice before it worked.
Every frame planned, framed, and timed before anything was generated.
Every person built and locked so their face never drifts between shots.
Every location built to match itself across the whole film.
Built clean and placed by hand so logos and props stay correct.
Tested small, corrected, and re-generated until each shot earned its place.
1,005
GENERATIONS TO CREATE ONE 30 SECOND FILM
These are exact figures from a finished project, not an estimate.
3+ Drafts
14 Shots
321
515
53
116
TOTAL GENERATIONS
1,005
8x
889
Video takes generated for every single shot that made the final cut.
Images made just to lock the people, places, and products before filming started.
POST PRODUCTION
Like any traditional studio, we use advanced tools to cut, edit and polish the final results. That's where our years of experience plays a significant roll on the outcome of the project.
Editing, sound deisgn, motion graphics and more.
We finish it
Every person, place, and product becomes a locked asset so your brand looks the same in every frame.
We build it
Concept, script, casting, and camera design. Written down and approved before anything is built.
We direct it
A brand film is a chain of a few hundred decisions, and AI does not make a single one of them. It generates footage. People decide what the film says, who is in it, how it is shot, what gets cut, and whether it is good enough to carry your name.
That is the part you are paying for, and it is the part that looks exactly like a traditional production, because it is one.
If a finished commercial were one prompt away, your team would have made it already.
What you are actually hiring.
START A PROJECT
READY TO START A PROJECT?
We partner with brands investing in strong visual identity and campaign growth moving beyond traditional production. Tell us about your project and we will be in touch within 24 hours.
contact@nxtgstudio.com
AVG TURNAROUND TIME
4-10 business days per project
READY TO START?
Reach out for Discovery Call